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MEDIA, ENTERTAINMENT & GAMING

Localization for games, media and entertainment

VIAX translates and localizes games, digital content, websites, marketing and multimedia for international audiences. We support both individual releases and ongoing content across multiple languages.

  • 370K words
  • 112 projects
  • 75+ languages

CONTENT

Content we work with

  • Games & in-game content

    Interface text, menus, instructions, messages and other player-facing content.

  • Websites & platforms

    Product pages, account areas, help content and other digital text.

  • Marketing content

    Campaigns, landing pages, advertising, newsletters and promotional copy.

  • Player & customer communications

    Emails, notifications, service messages and support content.

  • Subtitles & multimedia

    Subtitles, transcripts, scripts and other language content for audio and video.

  • Corporate content

    Presentations, internal communications and other business material.

GAMING LOCALIZATION

Language inside the player experience

Game content often appears in short strings, menus, notifications and repeated interface elements. The translation needs enough context to make sense in the place where the player sees it.

  • Interface text

    Menus, buttons, settings and other short text need clear and concise wording.

  • Game terminology

    Names, features, actions and repeated terms can be kept consistent throughout the product.

  • Context

    Screenshots, notes and other reference material can help linguists understand how individual strings are used.

  • Character limits

    Short interface elements can be adapted where the available space is limited.

  • Placeholders & variables

    Technical elements within strings need to remain correct during localization.

  • Updates

    New or changed content can be handled as part of an ongoing localization workflow.

MARKETING CONTENT

Campaigns and player communication

Entertainment and gaming content often uses a more informal or distinctive tone. Marketing copy can be translated or adapted according to the audience, platform and brand style.

  • Campaigns

    Promotional headlines, banners and campaign messages for local audiences.

  • Social content

    Posts and short-form marketing content adapted for the target language.

  • Email

    Player or customer emails, promotions and service communications.

  • Landing pages

    Campaign and product pages localized for the local audience.

Explore Transcreation & Copywriting

MULTIMEDIA

Audio, video and subtitles

Media projects can include several types of language work within the same piece of content, from transcription and translation to subtitles and voice-over.

  • Subtitles

    Subtitle text can be created or translated and timed for the video.

  • Transcription

    Spoken content can be converted into written text before translation.

  • Scripts

    Scripts can be translated or adapted before recording.

  • Voice-over

    Multilingual voice recording can be coordinated when spoken delivery is required.

ONGOING CONTENT

Localization for regular releases

Games, platforms and entertainment services may add new content frequently. Ongoing localization can keep the same linguistic teams, terminology and project resources available across updates.

  • Regular linguistic teams

    Where possible, the same linguists remain familiar with the product and its language.

  • Translation memories

    Approved translations can be reused when similar content appears again.

  • Terminology

    Names, features and repeated product terms can be kept consistent across releases.

  • Project coordination

    Content for several languages can follow one agreed delivery process.

HOW WE WORK

From source content to localized release

  1. 01

    Project setup

    We confirm the languages, content types, files, deadlines and available reference material.

  2. 02

    Linguistic preparation

    Existing terminology, translation memories, style guides and previous approved content are prepared for the team.

  3. 03

    Translation & localization

    Linguists translate the content using the available context and project instructions.

  4. 04

    Review & QA

    The agreed language review and quality checks are completed before delivery.

  5. 05

    Ongoing updates

    For regular projects, linguistic resources can be maintained as new content is added.

EXPERIENCE

Media, entertainment and gaming work

  • 370K

    Words translated

  • 112

    Projects

  • 75+

    Languages supported globally

EXPERIENCE IN THE SECTOR

Selected brand experience

  • ELK Studios
  • SkillOnNet
  • Owlient

Selected brands whose content VIAX teams have worked on, either directly or through language-service partners.

COMMON WORKFLOWS

Services often used for media and gaming content

Tell us about your game or media content.

Send us the languages, content type, files or platform details and deadline. If you already have terminology, style guides or previous translations, include those as well. We’ll review the project and come back to you with the recommended process, timing and cost.