MEDIA, ENTERTAINMENT & GAMING
Localization for games, media and entertainment
VIAX translates and localizes games, digital content, websites, marketing and multimedia for international audiences. We support both individual releases and ongoing content across multiple languages.
- 370K words
- 112 projects
- 75+ languages
CONTENT
Content we work with
Games & in-game content
Interface text, menus, instructions, messages and other player-facing content.
Websites & platforms
Product pages, account areas, help content and other digital text.
Marketing content
Campaigns, landing pages, advertising, newsletters and promotional copy.
Player & customer communications
Emails, notifications, service messages and support content.
Subtitles & multimedia
Subtitles, transcripts, scripts and other language content for audio and video.
Corporate content
Presentations, internal communications and other business material.
GAMING LOCALIZATION
Language inside the player experience
Game content often appears in short strings, menus, notifications and repeated interface elements. The translation needs enough context to make sense in the place where the player sees it.
Interface text
Menus, buttons, settings and other short text need clear and concise wording.
Game terminology
Names, features, actions and repeated terms can be kept consistent throughout the product.
Context
Screenshots, notes and other reference material can help linguists understand how individual strings are used.
Character limits
Short interface elements can be adapted where the available space is limited.
Placeholders & variables
Technical elements within strings need to remain correct during localization.
Updates
New or changed content can be handled as part of an ongoing localization workflow.
MARKETING CONTENT
Campaigns and player communication
Entertainment and gaming content often uses a more informal or distinctive tone. Marketing copy can be translated or adapted according to the audience, platform and brand style.
Campaigns
Promotional headlines, banners and campaign messages for local audiences.
Social content
Posts and short-form marketing content adapted for the target language.
Email
Player or customer emails, promotions and service communications.
Landing pages
Campaign and product pages localized for the local audience.
MULTIMEDIA
Audio, video and subtitles
Media projects can include several types of language work within the same piece of content, from transcription and translation to subtitles and voice-over.
Subtitles
Subtitle text can be created or translated and timed for the video.
Transcription
Spoken content can be converted into written text before translation.
Scripts
Scripts can be translated or adapted before recording.
Voice-over
Multilingual voice recording can be coordinated when spoken delivery is required.
ONGOING CONTENT
Localization for regular releases
Games, platforms and entertainment services may add new content frequently. Ongoing localization can keep the same linguistic teams, terminology and project resources available across updates.
Regular linguistic teams
Where possible, the same linguists remain familiar with the product and its language.
Translation memories
Approved translations can be reused when similar content appears again.
Terminology
Names, features and repeated product terms can be kept consistent across releases.
Project coordination
Content for several languages can follow one agreed delivery process.
HOW WE WORK
From source content to localized release
- 01
Project setup
We confirm the languages, content types, files, deadlines and available reference material.
- 02
Linguistic preparation
Existing terminology, translation memories, style guides and previous approved content are prepared for the team.
- 03
Translation & localization
Linguists translate the content using the available context and project instructions.
- 04
Review & QA
The agreed language review and quality checks are completed before delivery.
- 05
Ongoing updates
For regular projects, linguistic resources can be maintained as new content is added.
EXPERIENCE
Media, entertainment and gaming work
370K
Words translated
112
Projects
75+
Languages supported globally
EXPERIENCE IN THE SECTOR
Selected brand experience
- ELK Studios
- SkillOnNet
- Owlient
Selected brands whose content VIAX teams have worked on, either directly or through language-service partners.
COMMON WORKFLOWS
Services often used for media and gaming content
Translation & Localization
Translation and localization of game, product, corporate and customer content.
Translation & LocalizationSoftware & Website Localization
Localization of interfaces, websites, platforms and digital products.
Software & Website LocalizationTranscreation & Copywriting
Marketing content adapted or created for local audiences.
Transcreation & CopywritingMultimedia, Subtitling & Transcription
Transcription, subtitle creation and translation for audio and video.
Multimedia, Subtitling & TranscriptionManaged Multilingual Projects
Ongoing multilingual work with regular linguistic teams and dedicated project management.
Managed Multilingual Projects
Tell us about your game or media content.
Send us the languages, content type, files or platform details and deadline. If you already have terminology, style guides or previous translations, include those as well. We’ll review the project and come back to you with the recommended process, timing and cost.