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VIAXCorporate Language Solutions

LUXURY & CONSUMER BRANDS

Translation and localization for brand-led content

VIAX translates and adapts product, marketing and customer-facing content for international luxury and consumer brands. We work with brand terminology, tone and style so the local version remains consistent with the original brand voice.

Get a QuoteExplore Transcreation
  • 33M+ words
  • 75+ languages
  • Brand & terminology support

CONTENT

Brand content we work with

  • Campaigns

    Campaign headlines, supporting copy, advertising and other promotional content.

  • Product content

    Product descriptions, feature copy, specifications and other customer-facing information.

  • Websites & e-commerce

    Brand websites, product pages, online stores and other digital customer content.

  • Social media

    Posts, campaign content and other short-form copy for local audiences.

  • Email & customer communication

    Newsletters, customer messages, service communications and promotional emails.

  • Corporate & internal content

    Presentations, training material, internal communications and other business content.

BRAND VOICE

Keeping the brand consistent across languages

Brand language often depends on more than the literal meaning of the source. Tone, wording and terminology can be managed across languages so the content remains recognisable as part of the same brand.

  • Tone of voice

    Formality, style and writing preferences can be followed according to the brand brief.

  • Approved terminology

    Product names, collection names and preferred terms can be kept consistent across languages.

  • Previous campaigns

    Approved local content can be used as reference for future work.

  • Client feedback

    Language choices and approved corrections can be recorded and used in later projects.

TRANSCREATION

When marketing content needs more adaptation

Some brand content works poorly as a direct translation. Campaign lines, slogans, headlines and other short marketing copy can be adapted more freely so the message works naturally in the target language.

  • Headlines

    Short campaign wording can be rewritten where a direct translation sounds weak or unnatural.

  • Slogans & taglines

    The wording can be adapted while preserving the purpose and intended tone of the original.

  • Cultural references

    References can be adjusted when they do not work naturally in the target market.

  • Calls to action

    Customer-facing prompts can be adapted to sound natural in the local language.

Explore Transcreation & Copywriting

PRODUCT CONTENT

Consistent language across product ranges

Product content often contains repeated names, materials, features and descriptions. Translation memories and terminology can help keep these elements consistent across catalogues, websites and campaigns.

  • Product names

    Names and references can follow the agreed rules for each market.

  • Features & specifications

    Product characteristics and technical details can be translated consistently.

  • Collections

    Collection names and repeated category terminology can be maintained across markets.

  • Descriptions

    Product copy can be translated or adapted according to the level of creativity required.

HOW WE WORK

From brand brief to local-market content

  1. 01

    Project brief

    We confirm the languages, audience, content type, deadline and any requirements for tone, terminology or style.

  2. 02

    Brand material

    We review the available brand guidelines, terminology, previous campaigns and approved content.

  3. 03

    Translation or adaptation

    The content is translated, localized or transcreated according to the agreed process.

  4. 04

    Review

    The final text is checked for language, terminology, tone and consistency before delivery.

  5. 05

    Ongoing updates

    For regular work, approved language choices and client feedback can be kept available for future projects.

CULTURAL REVIEW

Names and messages for new markets

Brand names, product names, slogans and other short content can be reviewed for language and cultural associations before launch in a new market.

  • 01

    Meaning

  • 02

    Pronunciation

  • 03

    Local associations

  • 04

    Tone

  • 05

    Potentially sensitive interpretations

Explore Brand & Cultural Checks

EXPERIENCE

Brand and consumer content at scale

  • 33M+

    Words translated

  • 75+

    Languages supported globally

EXPERIENCE IN THE SECTOR

Selected brand experience

  • RH
  • Qatar Airways
  • Jaguar

Selected brands whose content VIAX teams have worked on, either directly or through language-service partners.

COMMON WORKFLOWS

Services often used for brand content

  • Transcreation & Copywriting

    Marketing content adapted or created for local audiences and brand tone.

    Transcreation & Copywriting

  • Translation & Localization

    Translation of product, corporate and customer-facing content.

    Translation & Localization

  • E-commerce & Retail

    Localization of product pages, catalogues, online stores and customer journeys.

    E-commerce & Retail

  • Brand & Cultural Checks

    Linguistic and cultural review of names, slogans and campaign wording.

    Brand & Cultural Checks

  • SEO & SEM Localization

    Localization of website and paid-search content for local markets.

    SEO & SEM Localization

  • Managed Multilingual Projects

    Ongoing multilingual work with regular linguistic teams and dedicated project management.

    Managed Multilingual Projects

Tell us about your brand content.

Send us the languages, content type, deadline and any brand guidelines or reference material you already have. We’ll review the project and come back to you with the recommended process, timing and cost.

Get a Quote