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VIAXCorporate Language Solutions

SEO & SEM LOCALIZATION

SEO and SEM localization for local markets

VIAX localizes website and advertising content for the way people search in each target market. Depending on the project, we can work with existing keywords or carry out local-language keyword research before the content is adapted.

Get a QuoteSee What We Localize
  • Local keyword research
  • SEO content & metadata
  • Paid search copy

SEO & SEM

Two types of search content

  • SEO localization

    SEO localization adapts website content for searches in the target language. It can include local keyword research, page copy, titles, meta descriptions, headings and image alt text.

  • SEM localization

    SEM localization adapts paid search campaigns for the target language and market. This can include keywords, headlines, descriptions, landing-page copy and other campaign text.

Keywords

Local keyword research

People do not always search using a direct translation of an English keyword. We can research the terms used in the target language and use the agreed keywords when localizing the content.

  • Search terms

    We identify relevant local-language terms for the products, services or topics covered by the project.

  • Search intent

    Where useful, we consider what the user is likely to be looking for when using a particular search term.

  • Keyword choices

    The proposed keywords can be reviewed with the client before they are used in the localized content.

  • Existing keyword lists

    If your SEO or marketing team already has approved local keywords, we can work with those instead.

SEO content

What we can localize for organic search

  • Page content

    Website and landing-page copy adapted around the agreed local keywords.

  • Page titles

    Localized title tags that describe the page clearly and use the agreed search terms where appropriate.

  • Meta descriptions

    Localized descriptions written for the page content and target audience.

  • Headings

    H1, H2 and other headings adapted for readability and relevant local search terms.

  • Image alt text

    Localized image descriptions where alt text is supplied as part of the project.

  • Internal link text

    Link text adapted so it remains clear and natural in the target language.

Paid search

  • Ad headlines

    Short advertising headlines adapted to the language, audience and platform limits.

  • Ad descriptions

    Paid search copy written or localized for the target market.

  • Keywords

    Local-language keyword lists based on client-supplied data or agreed keyword research.

  • Landing pages

    Campaign landing pages localized to match the language and message used in the ads.

  • Calls to action

    Calls to action adapted to sound natural in the target language.

  • Character limits

    Copy can be prepared within the length limits supplied for the campaign or platform.

How we work

From keywords to localized content

  1. 01

    Project brief

    We confirm the markets, languages, pages or campaigns, target audience and any existing SEO or advertising requirements.

  2. 02

    Keyword preparation

    We review the keywords supplied by the client or carry out the agreed local-language keyword research.

  3. 03

    Localization

    The linguist adapts the content using the approved keywords, brand terminology and project instructions.

  4. 04

    Review & delivery

    The localized content is checked for language, terminology and correct use of the agreed search terms before delivery.

Scope

What this service covers

Our work covers the linguistic side of multilingual SEO and paid search: keyword localization and research, content adaptation, metadata and advertising copy. Technical SEO, website development, media buying and campaign management can remain with your internal team or specialist agency.

Consistency

Keeping search and brand language aligned

Search terms still need to fit the company’s product language and brand voice. We can use approved terminology, style guides and existing marketing material while localizing SEO and SEM content.

  • Approved terminology

    Product and company terms that need to remain consistent across channels.

  • Brand voice

    Existing tone and writing rules for customer-facing content.

  • SEO keywords

    Agreed search terms used consistently on the relevant pages.

  • Previous campaigns

    Approved local content can be used as reference for future work.

Related services

Tell us about your markets and content.

Send us the target languages, website pages or campaign material and any keyword research you already have. We’ll review the scope and come back to you with the recommended process, timing and cost.

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