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VIAXCorporate Language Solutions

E-COMMERCE & RETAIL

Translation and localization for e-commerce and retail

VIAX translates and localizes product, website, marketing and customer content for international retail and e-commerce businesses. We support both individual campaigns and ongoing multilingual content.

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  • 500K+ words
  • 375 projects
  • 75+ languages

CONTENT

Retail and e-commerce content we work with

  • Product catalogues

    Product names, descriptions, specifications, categories and other catalogue content.

  • Websites & online stores

    Product pages, navigation, checkout content, account areas and other customer-facing website text.

  • Marketing campaigns

    Campaign copy, banners, landing pages, newsletters and promotional content.

  • Customer communications

    Emails, notifications, service messages and other content sent throughout the customer journey.

  • Help & support content

    FAQs, returns information, delivery guidance, support articles and other customer information.

  • Corporate & internal content

    Presentations, training material, policies and other business documents for international teams.

PRODUCT CONTENT

Managing large product catalogues

Product content often contains repeated structures and terminology across hundreds or thousands of items. A consistent translation process helps keep categories, features and product language aligned throughout the catalogue.

  • Product names

    Names and model references can follow the agreed rules for each market.

  • Categories

    Product categories and navigation terms can be kept consistent across the store.

  • Specifications

    Measurements, materials, technical characteristics and other structured information require careful handling.

  • Repeated descriptions

    Translation memories can help reuse approved wording where similar content appears across products.

  • Terminology

    Approved product and brand terms can be maintained for use across the catalogue.

  • Updates

    New products and changed descriptions can be added to the same ongoing localization workflow.

CUSTOMER JOURNEY

Consistent language throughout the customer experience

Customers may see translated content at many points before and after a purchase. Product terminology and tone can be kept consistent across the website, emails, help content and other customer communications.

  1. 01

    Discovery

    Product categories, search content, landing pages and campaign copy.

  2. 02

    Product selection

    Product descriptions, specifications, options and supporting information.

  3. 03

    Checkout

    Cart, payment, delivery and account-related interface text.

  4. 04

    Confirmation

    Order confirmations, service messages and notifications.

  5. 05

    Delivery & returns

    Shipping information, returns instructions and customer support content.

  6. 06

    Ongoing communication

    Newsletters, promotions and account-related messages.

MARKETING LOCALIZATION

Marketing content for local markets

Retail marketing often needs more adaptation than a direct translation. Tone, calls to action, product wording and campaign messages can be adjusted for the local audience while following the brand brief.

  • Campaign copy

    Headlines, banners and promotional messages adapted to the target market.

  • Email marketing

    Newsletters, offers and customer communications localized for the local audience.

  • Landing pages

    Campaign and product pages adapted for the target language and message.

  • Calls to action

    Buttons and short promotional text written naturally in the target language.

Explore Transcreation & Copywriting

ONGOING CONTENT

Localization for regular catalogue and campaign updates

Retail content changes throughout the year as products, prices, campaigns and customer messages are updated. Ongoing localization can keep the same linguistic teams and project resources available across releases.

  • Regular linguistic teams

    Where possible, the same linguists remain familiar with the brand, products and terminology.

  • Translation memories

    Approved previous translations can be reused in later updates.

  • Terminology

    Product categories, feature names and brand language can be maintained across projects.

  • Project coordination

    Multiple languages and content types can follow one agreed delivery process.

HOW WE WORK

From source content to local-market delivery

  1. 01

    Project setup

    We confirm the languages, content types, files, deadline and any existing brand or terminology resources.

  2. 02

    Linguistic preparation

    Available translation memories, terminology, style guides and previous approved content are prepared for the linguistic team.

  3. 03

    Translation & localization

    Content is translated and adapted according to its purpose, audience and project instructions.

  4. 04

    Review & QA

    The agreed linguistic review and quality checks are completed before delivery.

  5. 05

    Ongoing updates

    For recurring work, project resources can be maintained and updated as new content is added.

EXPERIENCE

E-commerce and retail work

  • 500K+

    Words translated

  • 375

    Projects

  • 75+

    Languages supported globally

EXPERIENCE IN THE SECTOR

Selected brand experience

  • IKEA
  • VERO MODA
  • LC Waikiki
  • Subway
  • UPS

Selected brands whose content VIAX teams have worked on, either directly or through language-service partners.

COMMON WORKFLOWS

Services often used for retail content

Tell us about your retail or e-commerce content.

Send us the languages, content types, expected volume and deadline. If you already have product terminology, translation memories or brand guidelines, include those as well. We’ll review the project and come back to you with the recommended process, timing and cost.

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