Brand Name Check

Entering a foreign market is the right time to identify any possible negative connotations of a brand name or to confirm its relevance. Our in-country native speakers will perform the brand name check, so you can rest assured that your brand name is appealing in the corresponding culture and resonates with the target audience. This is a way to save you time and secure your investments in a certain product.

Common problems that your company can escape by simply performing a multicultural brand name check:

• The brand name or its slogans have negative, offensive or controversial meaning/connotation in the target language(s)
• The colours or symbols identifying your brand are improper in the target culture(s)
• The brand name already exists in the target market(s)
• The brand name is difficult to pronounce by the speakers of the target language(s)